It's not just a book. It’s caffeine for your creativity and, career!
We all need that hit of caffeine to boost our energy and get focused. This is the book equivalent. It's the result of 30 years of experience and 20 years of teaching in the creative industry, and full of practical observations to get you inspired and focused on your career path. Unlike coffee, it never gets cold!
Your first step in taking control of your career and creativity
Stop Looking for Zebras is a no-nonsense, engaging and practical guide to keeping your job and sanity in this ever-changing world of creative communications. Over twenty years in the making, it is a deep dive into the creative process providing observations, exercises and anecdotes to help you better communicate in a shorter time frame.
“If you're looking to find a fulfilling and creatively satisfying path through the sometimes confusing minefield of creative professions, this book is your survival kit. It's a masterclass on how to be successful without losing yourself in the process.”
Created to help anyone work past their issues and develop new skills.
01
Designers
Whether you are in the graphics, web, UX/UI, or any other discipline that requires creating and imagining, you are in the right place. The process of coming up with ideas can be tedious and frustrating at times. As a result of reading these books, you will be able to get help with mindset and exercises that will help you shorten the process.
02
Writers
You may feel paralyzed by the insatiable appetite for content that your audience has. The challenge of finding a voice, a compelling message or simply filling the social media stream has become increasingly difficult. Not only will these books help you compete, but they will also help you excel.
03
Students
People who are currently studying, graduates, or young professionals who want to advance their careers. Changing trends are constant in any industry really. Making your mark on the world requires strategies that will push you forward. These books will help you grab reigns and give you a step towards greatness.
“A GOOD DOSE OF
inspiration”
My copy of Stop Looking for Zebras rests on my bedside table because its structure lends itself to reflection, with a good dose of inspiration. It helps me when I’m thinking of my own creative process as the CEO of my own marketing company.
“Nothing short
of a masterpiece”
Stop Looking for Zebras" is nothing short of a masterpiece for anyone pursuing a long and rewarding creative career. Robert's writing style is a breath of fresh air, making the journey through these pages an enjoyable and enlightening experience.
“A truly practical guide for inspiration”
This book is for absolutely anyone in a creative industry -- a truly practical guide for inspiration, discovering your creative self, and tips on staying motivated in a world where creativity often gets the short end of the stick.
Robert Smith
About the Author
Robert is a creative director, agency owner, author, creativity professor and a founding member of RGD (Association of Registered Graphic Designers). Over his more than 25 years in the industry, his clients have included Warner Brothers, DC Comics and Farm Boy.
In 2017, he published his first book, The Frankenstein Condition.
In 2022, he published his second book, Stop Looking for Zebras.
And he is currently writing his third book, which will be announced soon.
In 2017, he published his first book, The Frankenstein Condition.
In 2022, he published his second book, Stop Looking for Zebras.
And he is currently writing his third book, which will be announced soon.